SnuggieTM creator breaks ground on new product infomercial Allstar Marketing Group is well-known for creating successful TV products such as the SnuggieTM, the Topsy Turvy®, and the Perfect BrownieTM. We’re hopeful that their next big success will have roots with InventionHome.
The infomercial giant recently licensed an InventionHome product, and they are slated to begin production on the infomercial in early May. Although we can’t disclose product details at this time (we’re sworn to secrecy), we CAN provide a list of criteria that are used to evaluate a products’ potential infomercial success.
Take a look.
- Does the product have mass appeal? (Would many people buy it?)
- Does the product demonstrate well? (Would it make an interesting demo?)
- Is there sufficient markup potential? (Most ‘As Seen on TV’ products have a four to five-time markup) Does the product solve a real problem? (Ideally will provide an immediate benefit…not just a preventative/potential problem)
- Would the product likely sell for $19.99? (Higher retails might be considered for a longer-format TV spot, but $19.99 is an ideal price point)
If you believe that your invention would make a good infomercial product, InventionHome can help approach Allstar and other companies seeking new, TV-worthy items.
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