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Archive for January, 2011

InventionHome is pleased to announce it will be a sponsor of the Inventors Corner powered by Brainchild Marketing at the 2011 International Home + Housewares Show at McCormick Center in Chicago on March 6 – 8.

The Inventors Corner is a high traffic area of the show where buyers and licensing professionals seek out unique new products to invigorate their product lines.  With over 60,000 professionals in attendance and 2,000 exhibitors, the Home and Housewares Show is one the largest tradeshows in the United States and a perfect opportunity to introduce your invention to the Housewares Industry. 

 

Who should attend the show?  Inventors interested in…

1. Exhibiting their inventions / products (Reserve your booth by calling Lori Posey at 724-972-1149)

2. Educational sessions and critiques of their invention from industry professionals

 

Inventor 411 sponsored by InventionHome 

You will have the rare opportunity to network and hear industry experts speak on topics related to Direct Response TV marketing, pitching and negotiating, and licensing your products. This is a “must attend” event for anyone planning to commercialize their invention.  The Inventor 411 sessions will be held on March 5th from 9:00 a.m. to 2:00 p.m. (Price: $99 for exhibitors and $249 for non-exhibitors. Continental breakfast is included.)

 

Inventors Revue

Get personal advice from the experts that know what it takes to get a product sold.  The Inventors Revue lets you pitch your product to two different panels of marketing and product development professionals who offer feedback on how to position and promote your product.  (Price:  $99 per pitch before March 1st or two free pitches with booth purchase.)

 

Exhibiting 

Inventors with prototypes or finished products that can be easily demonstrated should consider exhibiting.  Exhibit spaces are limited (space will sell out).  Booth purchase includes two product pitches at the Inventors Revue.  Patent protection is recommended for both exhibiting and the Inventors Revue.  The overwhelming majority of inventors that exhibited at past shows agree that the benefits far outweigh the costs. 

“I could not have imagined the benefits of three days in the Inventors Corner for me and my invention.  Awesome!” 

Noel Ross, EZStringer

“It is worth ten times what we paid for the booth!  The contacts made and the contracts signed are invaluable.” 

Stephanie Vlahos, VTT Products 

For more information on exhibiting, Inventor 411 or the Inventors Revue:

Please contact Lori Posey from Brainchild Marketing at info@brainchildmarketing.biz or 724-972-1149.

 

When: March 6-8   /   Where: Chicago’s McCormick Center

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In this business, inventors and companies alike strive to develop another runaway hit TV product like the Snuggie®, “America’s favorite blanket with sleeves”.  We at InventionHome can attest to the hard work and incredible good fortune it takes to get a shot at infomercial success.  We’re hoping that a new television campaign starting this week will turn “rags to riches” for our inventor Daria W.

Daria’s product, which she dubbed “The Cargo Sling” caught the attention of Allstar Marketing Group, maker of the celebrated Snuggie.  After a few modifications to the product, a spiffy new name, and completion of a test infomercial, it’s now sink or swim time as Allstar tests the 2-minute commercial on national television this week.

The product, re-named “BundleBuddy”, consists of a band of Lycra material with integral pockets.  It slips easily around auto seats to provide a secure way to hold down everything from groceries, to purses, to take-out food.  No longer will your belongings be thrown onto the car floor when you brake suddenly or take a sharp turn. 

View commercial.

 

So we ask you to send good karma, happy thoughts, and maybe even order a Bundle Buddy for yourself, and let’s root on fellow inventor Daria!

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Following the 2010 Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas last November, the automotive editors from Popular Mechanics magazine selected an InventionHome product to receive the coveted “Editor’s Choice” award. 

The editors walked the expansive tradeshow floor to identify the most promising new products.  As a point of reference, the show’s “New Product Showcase” area alone featured nearly 1,500 new products to choose from.  Popular Mechanics narrowed their list to just 13 items, selecting InventionHome’s “Tite Access Drive Wrench” as one of their top picks.

This tool, licensed by InventionHome to tool manufacturer Cal-Van, is a fantastic time saver for mechanics who need to access hard-to-reach bolts and nuts where a box type wrench would not be practical.

View article.

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