In this business, inventors and companies alike strive to develop another runaway hit TV product like the Snuggie®, “America’s favorite blanket with sleeves”. We at InventionHome can attest to the hard work and incredible good fortune it takes to get a shot at infomercial success. We’re hoping that a new television campaign starting this week will turn “rags to riches” for our inventor Daria W.
Daria’s product, which she dubbed “The Cargo Sling” caught the attention of Allstar Marketing Group, maker of the celebrated Snuggie. After a few modifications to the product, a spiffy new name, and completion of a test infomercial, it’s now sink or swim time as Allstar tests the 2-minute commercial on national television this week.
The product, re-named “BundleBuddy”, consists of a band of Lycra material with integral pockets. It slips easily around auto seats to provide a secure way to hold down everything from groceries, to purses, to take-out food. No longer will your belongings be thrown onto the car floor when you brake suddenly or take a sharp turn.
So we ask you to send good karma, happy thoughts, and maybe even order a Bundle Buddy for yourself, and let’s root on fellow inventor Daria!