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Archive for March, 2011

Not too long ago, inventors and entrepreneurs had limited options available to them in regards to exhibiting their products at tradeshows.

They could either attend one of the smaller inventor-related tradeshows, or they could go to a large national product tradeshow and exhibit alongside large, established companies.

The first option offered very limited exposure for their product, and the second option was both expensive and difficult, requiring professional booth design, collateral materials, and a well-thought tradeshow strategy.

Today, the landscape for inventors is changing.  Inventor only tradeshows and exhibiting in the main areas of large national product tradeshows is fading away fast and being replaced with the new “micro-show” trend in the tradeshow industry.

Many of the national tradeshows such as the International Home and Housewares Show (IHHS), National Hardware Show (NHS), Response Expo and the Specialty Retail Entrepreneur Expo (SPREE) have adopted the “micro-show” concept, offering huge benefits by allowing independent inventors to exhibit in a consolidated area designed specifically for inventors and entrepreneurs.  These inventor areas concentrate inventors in one specific location of the overall tradeshow, making it easier for companies attending the show to find them.  These areas become a “destination point” for companies, providing far more exposure to inventors.  In addition, it is much cheaper to exhibit as an inventor in these areas than it would be to obtain a larger booth on the main tradeshow floor.  The Inventors booths are a turnkey solution to inventors which includes furniture, signage, and marketing of the booth location.  In addition, these shows have inventor area organizers (Brainchild Marketing at IHHS and Response Expo and the United Inventors Association at NHS and SPREE) on site to help the inventors with show details and act as a trusted source of information throughout the show.

As these large national tradeshows realize the added value that inventors bring to their overall show, they are looking for ways to entice more inventors to attend.   To increase the overall value for inventors, many shows now offer inventor education seminars and face-to-face opportunities for inventors to “pitch” their products to key companies in attendance.

InventionHome is sponsoring inventors’ areas at the upcoming SPREE show, Response Expo and National Hardware Show (NHS).  Response and the NHS both include educational sessions for inventor exhibitors with invaluable advice from industry experts and the chance for the exhibitors to pitch their products directly to companies who actively seek new inventions.   In addition, these shows have found creative ways to give inventors more bang for their buck…

If you are considering exhibiting at one of these show you should consider having a patent application on file with the USPTO (either a provisional or non-provisional application) before exhibiting.  In addition, in order to maximize opportunities at the show, you should also have a good, demonstrable prototype or finished product presentation for buyers to evaluate.

For more information on these shows see below…

Response Expo, May 3-5, Hilton San Diego Bayfront, CA – Click to Learn More

 

National Hardware Show, May 10-12, Las Vegas Convention Center, NV – Click to Learn More

 

Specialty Retail Entrepreneur Expo (SPREE), April 12-14, Venetian Hotel in Las Vegas – Click to Learn More

 

For help with your invention call 1-866-844-6512!

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InventionHome is pleased to announce it will once again sponsor the Inventors Pavilion at the 2011 Response Expo, the premiere event for direct response marketers from across the country.

The Inventors Pavilion gives exhibitors the unique opportunity to present their product in person to those decision-makers responsible for selling products on TV.   Exhibitors are also invited to attend the Inventor/Entrepreneur educational track day and have unlimited access to the show floor.  Unique to this show is inclusion in the networking events after the trade floor closes.  Inventors are invited to mingle with DRTV professionals at three special events that provide a relaxed setting for continued networking after hours.

Should you attend the show?

Anyone with a product that would do well in an infomercial should consider attending.  Your invention should be easy to demonstrate and have a prototype or a professional product presentation.

What you get…

  • Space to display your invention information
  • All-access pass that includes amazing networking events (a $750 value)
  • A day of education taught by DRTV product experts
  • A chance to pitch your product one-on-one to a DRTV product representative looking to take the right products straight to TV!
  • Opportunity to meet John Abdo, the inventor of The AB-DOer®, former Olympic Coach and TV personality.

Reserve your space today by contacting Lori Posey at Brainchild Marketing: info@brainchildmarketing.biz or (724) 972-1149. (Patent protection is recommended for exhibiting.)

When: May 3 – 5   /   Where: Hilton San Diego Bayfront, California

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National Hardware ShowInventionHome is pleased to announce it will once again sponsor the Inventors Spotlight at the 2011 National Hardware Show (NHS), along with the United Inventors Association (UIA) and Garden Weasel.

This is a “don’t miss” opportunity to show the Hardware Industry your inventive solution for today’s homeowner.  It’s also the chance to learn from industry experts what it takes to commercialize your invention during a free Inventor Seminar.

The NHS is broken into 9 segments focused on the following areas:

Hardware and Tools

Homewares

Plumbing & Electrical

Lawn & Garden

Paint & Accessories

Tailgate Products

Storage & Organization

International Sourcing

Inventors Spotlight

Should I exhibit my invention?

If you have an invention that brings a new, unique and original solution to today’s homeowner after the home is built, you should consider attending.   The Inventor’s Spotlight is for inventors with prototypes or finished products that can be easily demonstrated.  This year’s theme is “where deals are made.”  Industry experts will award special merit to the following 5 categories: Best New Product, Most Retail-Ready, Most Eco-Friendly, Best Business Potential, and Best for Simplicity & Manufacturability. The winners will be awarded and featured in the Inventor Digest Magazine. The face-to-face meetings with potential buyers/licensees, networking opportunities with industry professionals, and inventor educational seminars are well worth the cost to attend.

Should I attend the free Inventor Seminar?

Any inventors interested in learning more about patenting, manufacturing, licensing, marketing, or selling their products in the Hardware industry should consider attending.  Featured speakers include David Kappos, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office, and A.J. Khubani, CEO/Founder of infomercial giant Telebrands.  There is no need to register for this seminar; all inventors attending the show are welcome to attend.

Reserve your booth for the seminar by calling Cheryl Fishbone-Todaro at 203.840.5444.   Exhibit spaces are limited (space will sell out). Patent protection is recommended for exhibiting.

When: May 10 – 12   /   Where: Las Vegas Convention Center

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