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Take an all-Inclusive trip to China to tour factories and learn manufacturing overseas. 

With our DRTV Summit quickly approaching, most of the talk around the water cooler here at InventionHome has been about the latest infomercial products… (honestly, can you believe that Happy Hot Dog Man??).  While we’ve been busy searching for inventions with the “Wow! Factor”, the United Inventors Association (UIA) has teamed up with China-2-West to wow us with an inventor’s dream trip. 

Any inventor interested in manufacturing his or her product should seriously consider signing up. The first 20 inventors will have the opportunity to learn about off shore manufacturing first hand through factory visits, educational seminars, and entry to the world’s largest product tradeshow in Canton.

When:  October 20 – 30, 2011

Includes:

o       Round trip airfare between New York or San Francisco and Hong Kong

o       Transportation in China

o       All hotel accommodations in 4 & 5 star hotels

o       3 meals per day

o       All access pass to Canton Products Show

o       Factory Tours

o       Inventor Education Seminars

o       Local Sight Seeing and Cultural Visits

The educational value alone would be worth the expense, but add the cultural experience of China to an already unbelievable deal and Wow! you have the trip of a lifetime! 

For More Information or to save your spot – Contact Eric Bouldin by email on eric.bouldin@china2west.com or by phone on 650-921-3088.

 

 

 

For help with your invention or patent call 1-866-844-6512

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In light of our upcoming DRTV Product Summit (September 28, 2011), we thought a few words here on what makes a great product “pitch” would be beneficial to our readers.

In preparation for the Summit, we put together some guidelines specific to the Direct Response (infomercial) industry, but in reality many of these tips can apply across all categories.  Bottom line is…if you are meeting with a company in order to pitch your invention, whether it be a household gadget or a medical whatzit, proper preparation will increase your chances of success. 

First tip:  EDUCATE YOURSELF.  This means know the category/market into which your invention falls.  Clearly understand the “problem solved” and consider objectively just how big that problem is.  Research other products that solve the same problem and know their shortcomings. 

Second tip:  KNOW YOUR PRODUCT.  Know the patent status of your invention (and for that matter, of any competitive products/prior art, too).  Clearly define the benefits and features of your product and compare/contrast with your competition.  If you have sales history, be prepared to share.  If you have (or can obtain) manufacturing costs, be prepared to share.

Third tip:  PITCH LIKE A PRO.  Be enthusiastic, but remain factual…to say that “my invention is the only one of its kind”, or “this is a million dollar idea” don’t really help your credibility.  Tell your story…define the problem…but keep it brief (not boring!).  If your invention is conducive to an on-site demo, practice it at home and have all the props organized for a smooth presentation.  If you can’t demo on-site (maybe your invention requires a hot oven as a prop), can you provide a video? 

Should you find yourself face-to-face with a company evaluating your invention, we hope these tips come in handy and wish you much success.

2011 DRTV Product Summit – Private pitch sessions with 6 leading infomercial companies in one location  CLICK TO SUBMIT

Click here to download the DRTV Product Summit Tip-Sheet.

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Marketing Director Colleen Kelly oversees signing of License Agreement at the National Hardware Show.

The snow has melted, the flowers are in bloom, and the spring trade show season has come to a close.  Our sponsorship of the inventors’ areas at three big shows (Housewares, Response Expo, and Hardware) culminated with the signing of a licensing agreement on the floor of the National Hardware Show (NHS).  Executives from Crown Bolt met with inventor Richard Bushey at the InventionHome booth to execute an agreement for the Flip-Down Doorstop.  What a great way to symbolize the exceptional value of the “show within a show”, the area on the floor where inventors meet face-to-face with companies looking for new products.

Traffic at the NHS’s “Inventors Spotlight” was brisk, making the aisles difficult to maneuver at times as over ninety inventors demonstrated their products to an inquisitive audience.   The InventionHome booth located at the front of the area was busy as well, showcasing a dozen or so clients’ products as the InventionHome staff met with existing member companies and new companies interested in finding innovative products.

Elsewhere on the show floor, several products previously licensed through InventionHome were on display in the Licensees’ booths.  These included the Bi-light, Captails, Wurkpads and the Saw Through Saw Horse.  Initial response to these items has been excellent!

Inventors exhibiting or attending the show were invited to a free seminar presented by the United Inventors Association (UIA).  InventionHome was pleased to sponsor the presenters’ luncheon where guests included AJ Khubani, CEO of Telebrands Corp., and Dave Kappos, Director of the United States Patent and Trademark Office. 

The UIA also awarded prizes to inventors that exhibited for Best Product Concept, Best Market Research, and Best Overall Product.

Summer will be in mid-stride before the dust from the spring shows settles.   The more successful the show, the more work to do following up on product interest and company contacts when we return.  The InventionHome staff is looking forward to a nice, tall drink by the pool sometime in August!

Need help with your Invention – Submit your idea or call toll free 1-866-844-6512.

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InventionHome is pleased to announce it will once again sponsor the Inventors Pavilion at the 2011 Response Expo, the premiere event for direct response marketers from across the country.

The Inventors Pavilion gives exhibitors the unique opportunity to present their product in person to those decision-makers responsible for selling products on TV.   Exhibitors are also invited to attend the Inventor/Entrepreneur educational track day and have unlimited access to the show floor.  Unique to this show is inclusion in the networking events after the trade floor closes.  Inventors are invited to mingle with DRTV professionals at three special events that provide a relaxed setting for continued networking after hours.

Should you attend the show?

Anyone with a product that would do well in an infomercial should consider attending.  Your invention should be easy to demonstrate and have a prototype or a professional product presentation.

What you get…

  • Space to display your invention information
  • All-access pass that includes amazing networking events (a $750 value)
  • A day of education taught by DRTV product experts
  • A chance to pitch your product one-on-one to a DRTV product representative looking to take the right products straight to TV!
  • Opportunity to meet John Abdo, the inventor of The AB-DOer®, former Olympic Coach and TV personality.

Reserve your space today by contacting Lori Posey at Brainchild Marketing: info@brainchildmarketing.biz or (724) 972-1149. (Patent protection is recommended for exhibiting.)

When: May 3 – 5   /   Where: Hilton San Diego Bayfront, California

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National Hardware ShowInventionHome is pleased to announce it will once again sponsor the Inventors Spotlight at the 2011 National Hardware Show (NHS), along with the United Inventors Association (UIA) and Garden Weasel.

This is a “don’t miss” opportunity to show the Hardware Industry your inventive solution for today’s homeowner.  It’s also the chance to learn from industry experts what it takes to commercialize your invention during a free Inventor Seminar.

The NHS is broken into 9 segments focused on the following areas:

Hardware and Tools

Homewares

Plumbing & Electrical

Lawn & Garden

Paint & Accessories

Tailgate Products

Storage & Organization

International Sourcing

Inventors Spotlight

Should I exhibit my invention?

If you have an invention that brings a new, unique and original solution to today’s homeowner after the home is built, you should consider attending.   The Inventor’s Spotlight is for inventors with prototypes or finished products that can be easily demonstrated.  This year’s theme is “where deals are made.”  Industry experts will award special merit to the following 5 categories: Best New Product, Most Retail-Ready, Most Eco-Friendly, Best Business Potential, and Best for Simplicity & Manufacturability. The winners will be awarded and featured in the Inventor Digest Magazine. The face-to-face meetings with potential buyers/licensees, networking opportunities with industry professionals, and inventor educational seminars are well worth the cost to attend.

Should I attend the free Inventor Seminar?

Any inventors interested in learning more about patenting, manufacturing, licensing, marketing, or selling their products in the Hardware industry should consider attending.  Featured speakers include David Kappos, Under Secretary of Commerce for Intellectual Property and Director of the United States Patent and Trademark Office, and A.J. Khubani, CEO/Founder of infomercial giant Telebrands.  There is no need to register for this seminar; all inventors attending the show are welcome to attend.

Reserve your booth for the seminar by calling Cheryl Fishbone-Todaro at 203.840.5444.   Exhibit spaces are limited (space will sell out). Patent protection is recommended for exhibiting.

When: May 10 – 12   /   Where: Las Vegas Convention Center

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InventionHome is pleased to announce it has joined the United Inventors Association (UIA) in sponsoring the Inventors Zone at the 2011 Specialty Retail Entrepreneur Expo and Conference (SPREE) at the Venetian Hotel in Las Vegas on April 12 – 14.

The specialty retail industry covers cart and kiosk sales in malls and other venues.  With over 100,000 kiosks across the United States in malls alone, there is a pressing need for new products. The SPREE Show brings together industry professionals looking for new products and entrepreneurs with new products to sell or seeking to start their own business.

 

Who should attend the show?  Inventors with “retail ready” products interested in…

1. Exhibiting their inventions / products for opportunities to sell in carts, kiosks and gift shops. (Reserve your booth in the Inventors Zone by calling Debbie Lahti at (800) 936-6297 x 20.)

2. Educational sessions and networking events to learn more about the $12 billion specialty retail industry.

Exhibiting in the Inventors Zone

Entrepreneurs ready to take orders for their products should consider exhibiting.  Your product may be good for the specialty retail market if it a) requires an explanation and is easily demonstrated, or b) is a product that is already understood, like a t-shirt or food item.

For additional information on pricing and how to register for the SPREE Inventors Zone contact Debbie Lahti at (800) 936-6297 extension 20.  http://spreeshow.com/ 

When: April 12 – 14   /   Where: Las Vegas

If you need help with your invention call InventionHome at 1-866-844-6512.

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The second week of October proved to be an exceptionally busy week for InventionHome’s marketing & licensing department, which netted an incredible FOUR license agreements in one week!  With the additional four agreements finalized, InventionHome marketing and licensing successes now stand at 117.  2010 is shaping up to be their highest performance licensing year on record with a 100% growth rate over 2009.

The four agreements mentioned include products called the Bead Bender, Lawnmower D’Light, Step Ramps and Cargo Sling.  Each of the license agreements was born by the hard work and dedication of an independent inventor.  Two of the licensed inventions fall into the automotive/vehicle category.  They were both licensed to a company that focuses on motorsports products.  The company hopes to see both products on the market by third quarter 2011.  The third licensed product can best be described as a headlight for a lawnmower.  A company with strong ties to Home Depot, Lowe’s, Sears, etc. licensed the product with hopes that their customers will embrace the clever device.  Our fourth licensed product may be featured on a television infomercial coming soon!  We can’t disclose too many details.  Suffice it to say that the simple product will keep your car nice and tidy.

These four licenses exemplify the effectiveness of InventionHome’s marketing program.  Granted, not every invention is going to succeed.  But InventionHome has laid the framework to get invention details into the hands of key decision makers at thousands of companies.  By developing streamlined processes both to share invention details, and also to assist companies with any interest inquiries, InventionHome has become a respected resources for companies seeking new products for license.

Call 1-866-844-6512 for information on licensing your invention for royalties!

 

For more information about Invention Home you can visit the following websites – http://twitter.com/inventionhome, http://inventionhome.blogspot.com/, http://mvelette.wordpress.com/, http://www.facebook.com/invention.home

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