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Posts Tagged ‘infomercial’

In this business, inventors and companies alike strive to develop another runaway hit TV product like the Snuggie®, “America’s favorite blanket with sleeves”.  We at InventionHome can attest to the hard work and incredible good fortune it takes to get a shot at infomercial success.  We’re hoping that a new television campaign starting this week will turn “rags to riches” for our inventor Daria W.

Daria’s product, which she dubbed “The Cargo Sling” caught the attention of Allstar Marketing Group, maker of the celebrated Snuggie.  After a few modifications to the product, a spiffy new name, and completion of a test infomercial, it’s now sink or swim time as Allstar tests the 2-minute commercial on national television this week.

The product, re-named “BundleBuddy”, consists of a band of Lycra material with integral pockets.  It slips easily around auto seats to provide a secure way to hold down everything from groceries, to purses, to take-out food.  No longer will your belongings be thrown onto the car floor when you brake suddenly or take a sharp turn. 

View commercial.

 

So we ask you to send good karma, happy thoughts, and maybe even order a Bundle Buddy for yourself, and let’s root on fellow inventor Daria!

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SnuggieTM creator breaks ground on new product infomercial Allstar Marketing Group is well-known for creating successful TV products such as the SnuggieTM, the Topsy Turvy®, and the Perfect BrownieTM. We’re hopeful that their next big success will have roots with InventionHome.

The infomercial giant recently licensed an InventionHome product, and they are slated to begin production on the infomercial in early May. Although we can’t disclose product details at this time (we’re sworn to secrecy), we CAN provide a list of criteria that are used to evaluate a products’ potential infomercial success.

Take a look.

  • Does the product have mass appeal? (Would many people buy it?)
  • Does the product demonstrate well? (Would it make an interesting demo?)
  • Is there sufficient markup potential? (Most ‘As Seen on TV’ products have a four to five-time markup) Does the product solve a real problem? (Ideally will provide an immediate benefit…not just a preventative/potential problem)
  • Would the product likely sell for $19.99? (Higher retails might be considered for a longer-format TV spot, but $19.99 is an ideal price point)

If you believe that your invention would make a good infomercial product, InventionHome can help approach Allstar and other companies seeking new, TV-worthy items. 

Click to Request FREE Info Kit –   or call 866-844-6512

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InventionHome is excited to sponsor the Inventors Pavilion at Response Expo 2010, along with the United Inventors Association and Inventors Digest Magazine.

The Inventors Pavilion at Response Expo 2010, with expected attendance of more than 2,500, will provide exhibitors with the unique opportunity to get in front of the top direct response (infomercial) companies, needed to manufacture, license and market their products.  Exhibitors are invited to showcase their products on the show floor and participate in exclusive events such as the “Learn, Pitch & Win Pitch-Off,” The Best Product/Service Award program, an invitation to attend the Inventor/Entrepreneur educational track and much more.   InventionHome President, Russell Williams, will be a Best Product judge, along with representatives from The United Inventors Association, Inventors Digest and Brainchild Marketing.

Don’t miss the opportunity to be seen, learn, and network at Response Expo 2010, the premier direct response marketing trade show.    To exhibit and showcase your product or idea to the infomercial industry, please contact Lori Posey (loriposey@brainchildmarketing.biz) or Jenny Lawlor (jenlawlor@brainchildmarketing.biz).

Who should exhibit?  Your product may be right for TV if it meets the criteria below:

  • Mass Appeal
  • Large Markup (Over 3 to 1)
  • Demonstrable Product
  • High Perceived Value vs. Price
  • Solves Immediate Problem
  • Improves Quality of Life (saves money)
  • Retail Potential

When / Where: May 11-13 / Hilton San Diego Bayfront.  Limited exhibit spaces are available

How to register: please contact Lori Posey loriposey@brainchildmarketing.biz  or Jenny Lawlor jenlawlor@brainchildmarketing.biz). 

The inventors pavilion exhibitor package includes:

  • 5×5 booth space
  • One identification sign
  • One 3’ draped table
  • One stool
  • Breakfast with the Inventors on the show floor, Thursday, May 13 from 9 – 10 a.m.
  • Participation in the BJ Global Learn, Pitch & Win “pitch-off” Wednesday, May 12, 9 – 10 a.m.
  • Participation in the Best Product/Service Award Program (judges include representatives from the top Inventor resources: Inventors Digest, United Inventors Association, Brainchild Marketing and Invention Home)
  • Invitation to attend the exclusive Inventor/Entrepreneur educational track
  • One All-Access Badge (valued at $695) which includes access to:  
  • All three networking events (Opening Night Party, Bayfront Celebration, Closing Night Party at Sea World)
  • Panel Discussions and Case Studies
  • Bob Geldof’s Keynote Address
  • Unlimited entry to the show floor

 

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