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Posts Tagged ‘license’

In this business, inventors and companies alike strive to develop another runaway hit TV product like the Snuggie®, “America’s favorite blanket with sleeves”.  We at InventionHome can attest to the hard work and incredible good fortune it takes to get a shot at infomercial success.  We’re hoping that a new television campaign starting this week will turn “rags to riches” for our inventor Daria W.

Daria’s product, which she dubbed “The Cargo Sling” caught the attention of Allstar Marketing Group, maker of the celebrated Snuggie.  After a few modifications to the product, a spiffy new name, and completion of a test infomercial, it’s now sink or swim time as Allstar tests the 2-minute commercial on national television this week.

The product, re-named “BundleBuddy”, consists of a band of Lycra material with integral pockets.  It slips easily around auto seats to provide a secure way to hold down everything from groceries, to purses, to take-out food.  No longer will your belongings be thrown onto the car floor when you brake suddenly or take a sharp turn. 

View commercial.

 

So we ask you to send good karma, happy thoughts, and maybe even order a Bundle Buddy for yourself, and let’s root on fellow inventor Daria!

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Following the 2010 Specialty Equipment Market Association (SEMA) tradeshow in Las Vegas last November, the automotive editors from Popular Mechanics magazine selected an InventionHome product to receive the coveted “Editor’s Choice” award. 

The editors walked the expansive tradeshow floor to identify the most promising new products.  As a point of reference, the show’s “New Product Showcase” area alone featured nearly 1,500 new products to choose from.  Popular Mechanics narrowed their list to just 13 items, selecting InventionHome’s “Tite Access Drive Wrench” as one of their top picks.

This tool, licensed by InventionHome to tool manufacturer Cal-Van, is a fantastic time saver for mechanics who need to access hard-to-reach bolts and nuts where a box type wrench would not be practical.

View article.

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I have found working with you and your firm to be outstanding and highly professional. As a self employed businessman with staff, I know what it takes to get a company to this level and I commend Mr. Williams on what appears to be a fine business model that he has developed. Thanks again for all of your help.  Marc, Inventor

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