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Posts Tagged ‘licensing’

by Amy Frey

 

 

 

 

There’s been a lot of buzz recently about Chicago being dubbed the “The Toy and Game Inventing Capital of the World”. 

After experiencing the Toy and Game Inventor Expo (TAGIE) last week in the windy city, held in conjunction with The Chicago Toy and Game Fair (ChiTag), I’d have to say that both events are key to the city earning the well deserved designation.  TAGIE brought together over 40 experts in the toy industry eager to share their knowledge with novice toy inventors.  For two full days, panels of experts addressed topics from licensing your invention for royalties to manufacturing it yourself overseas. 

 

Since InventionHome was a TAGIE sponsor, I had the opportunity to attend the discussions and meet with toy industry executives from companies such as Hasbro and ThinkFun.    Large companies such as Hasbro typically work with professional toy developers and brokers to source new products from inventors. They simply don’t have the time (or the need) to work with the independent inventor that doesn’t understand their product needs at the required level.  Large companies want products that meet their business initiatives and can be implemented quickly without any handholding.  Many smaller companies are more willing to take an undeveloped product and massage it to fit their product and brand requirements, but inventors must still do their homework in order to be taken seriously by any company.  Here is some basic advice on the first steps to market your invention from the industry experts:

 

  1. Research the market for similar games/toys. Understand how your game play or toy is different.  Look online and in toy stores and mass retailers.
  2. Test the game/toy with strangers (your family and friends are going to like it no matter what!)
  3. Make sure the product is a good fit for the company.  For example, if the company sells adult games don’t send them a pre-school toy! This seems obvious but it’s a pet peeve of many companies that continually receive inappropriate product submissions.

 

Obviously, there’s much more advice and helpful information on all kinds of topics for inventors than I’m able to share in this brief blog.  If you’re considering “next steps” for your own invention, consider taking advantage of InventionHome’s experience, knowledge and industry connections and contact us today for more information on how to get started.  If you are a toy inventor, whether looking to license or manufacture your invention yourself, I encourage you to consider attending TAGIE next year.  Mary Couzin puts on a fabulous event that really lets you learn how the toy industry operates while giving you the chance to show your product to companies interested in inventions.  Even if you don’t get lucky and snag a deal, you will gain valuable feedback on your product.

 

In addition to TAGIE, InventionHome is also pleased to sponsor the Kid Invention Show to air on Got Invention Radio in January of 2011.  Brian Fried, the host of the show, was at ChiTag interviewing 40 kid inventors that took part in the Young Inventor Challenge.

 

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InventionHome’s president, Russell Williams, will be a guest on an upcoming show to discuss the inventing process and how InventionHome helps inventors commercialize their inventions.  Look for more information about both shows on the InventionHome blog.

Call 1-866-844-6512 for information on licensing your invention for royalties!

 

For more information about Invention Home you can visit the following websites – http://twitter.com/inventionhome, http://inventionhome.blogspot.com/, http://mvelette.wordpress.com/, http://www.facebook.com/invention.home

http://www.prnewswire.com/news-releases/inventionhome-launches-north-american-product-innovation-network-sm-99484469.html

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The invention of candy corn occurred over 130 years ago in a small town in Philadelphia and is credited to the Wunderlee Candy Company.  An employee of the Wunderlee Candy Company named George Renninger, was credited with the invention.  Wunderlee was the first to begin manufacturing the product in the late 1800s; then Goelitz Candy Company (which later became the Jelly Belly Candy Company) started making these candies and continues to make candy corn today.

Candy corn instantly became popular among farmers due to its appearance of an actual piece of corn and the three colors making up the single piece of candy made it a revolutionary invention for its time.  However, since manufacturing was cumbersome and slow in the early 1900s, candy corn was only produced between the months of March and November. Candy corn has changed very little since its invention and has become has become the most popular Halloween candy of all time. 

Today, nearly 8.3 billion candy corn kernels are sold every year – 80% of which are sold during the months of September and October!

For help with your INVENTION, call 1-866-844-6512!

 

 

source – http://sweetcandycorn.blogspot.com/2008/10/who-invented-candy-corn.html

For more information about Invention Home you can visit the following websites:  http://twitter.com/inventionhome, http://inventionhome.blogspot.com/, http://mvelette.wordpress.com/, http://www.facebook.com/invention.home

http://www.prnewswire.com/news-releases/inventionhome-launches-north-american-product-innovation-network-sm-99484469.html

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InventionHome is pleased to announce the successful completion of their 112th marketing/license agreement, 32 of which occurred in calendar year 2010 (as of September 30th).  An impressive tally of brokered deals.

 

InventionHome’s most recent licensing success is a product called CapTails™.  The patented device connects glasses (sunglasses, safety glasses, etc.) to a hat by means of stretchable and adjustable clips and a cord.  CapTailsTM allow the user to wear their eyewear on top of their cap and not have to worry about them falling off and getting lost or broken. Also when your glasses are on, your cap can not blow away.

The licensee of the clever device took interest in the product because of its simplicity and unique position in the market.  It will complement the rest of their product line nicely, and has already drawn the interest of a national retailer.  CapTailsTM should reach the retail market in early 2011.

Call 1-866-844-6512 for information on licensing your invention for royalties!

 

For more information about Invention Home you can visit the following websites – http://twitter.com/inventionhome, http://inventionhome.blogspot.com/, http://mvelette.wordpress.com/, http://www.facebook.com/invention.home

http://www.prnewswire.com/news-releases/inventionhome-launches-north-american-product-innovation-network-sm-99484469.html

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Inventor Mike Esposito invented the Vertical Grill to solve the problem of grease drippings creating smoke flare-ups that leave carcinogens on the food.

The Vertical Grill was designed so that grease drippings fall into a basin at the bottom of the grill. Food is placed in a custom grilling basket and hung between two charcoal heating columns. This also enables the food to be cooked on both sides simultaneously in half the time as conventional grilling. The Grill also has a standard grilling surface at the top which is ideal for toasting buns or roasting corn on the cob.

To learn how to license Mike’s Vertical Grill, please contact the marketing department (member@inventionhome.com) at InventionHome.

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SnuggieTM creator breaks ground on new product infomercial Allstar Marketing Group is well-known for creating successful TV products such as the SnuggieTM, the Topsy Turvy®, and the Perfect BrownieTM. We’re hopeful that their next big success will have roots with InventionHome.

The infomercial giant recently licensed an InventionHome product, and they are slated to begin production on the infomercial in early May. Although we can’t disclose product details at this time (we’re sworn to secrecy), we CAN provide a list of criteria that are used to evaluate a products’ potential infomercial success.

Take a look.

  • Does the product have mass appeal? (Would many people buy it?)
  • Does the product demonstrate well? (Would it make an interesting demo?)
  • Is there sufficient markup potential? (Most ‘As Seen on TV’ products have a four to five-time markup) Does the product solve a real problem? (Ideally will provide an immediate benefit…not just a preventative/potential problem)
  • Would the product likely sell for $19.99? (Higher retails might be considered for a longer-format TV spot, but $19.99 is an ideal price point)

If you believe that your invention would make a good infomercial product, InventionHome can help approach Allstar and other companies seeking new, TV-worthy items. 

Click to Request FREE Info Kit –   or call 866-844-6512

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Monroeville, PA – InventionHome is pleased to feature a patent-protected teaching tool for children called Skissors.  Independent inventors Dawn and Bob Kenny are working with InventionHome to market and license their product to companies in exchange for royalties.

 

The idea for Skissors began when the mom and dad team noticed their children handling scissors at home.  Fearing their children could injure themselves, Dawn and Bob thought about solutions and created a prototype combining hole covers built into a traditional pair of scissors.  The simple and effective prototype forces a child to properly insert their thumb and index finger the correct depth into the wholes and safely use the tool for home and school projects. 

 

The Kenny’s product was awarded a utility patent by the United States Patent and Trademark Office. 

 

InventionHome continues to market the Kenny’s product to interested companies.  For more information on Skissors or invention-related services please contact InventionHome at (866) 844-6512.

 

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doghats36Invention Home announces their “Invention of the Week”, “Dog Hats”.  

 

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Independent inventor Irene Bray wanted her dogs to strut their stuff in style AND comfort…and she enlisted the help of Invention Home to assist her in finding marketing/licensing opportunities for her invention, “Dog Hats”.

 

Do you like to dress your pet, but feel that the look just isn’t complete without a hat?  Inventor Irene Bray likes her pets to be dressed for success, and tried other dog hats/accessories on the market but found them difficult to attach. Irene noticed that they didn’t properly secure to the pet’s head and would fall off with any moderate movement.  Not so with “Dog Hats”!  In addition, many standard pet hat fasteners are uncomfortable for the dog; the dog will squirm and resist the accessory, making everyone frustrated. Not so with “Dog Hats”!  While some existing hats are designed to fit securely, their harness attachments are cumbersome and so noticeable that they take away from the fun aesthetic design of the hat.  Not so with “Dog Hats”! 

 

This invention features two adjustable, elasticized straps, which are designed to criss-cross under the dog’s chin and are fastened to the hat in front of and behind each ear.  They are fully adjustable to fit very large dogs as well as very small dogs and even cats!  Dog Hats may be offered in many sizes and designs.  Irene has an issued Utility Patent as well samples available.

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About www.InventionHome.com

 

Invention Home offers a low cost, low risk solution for helping inventors through each step of the invention process.  They have created a simple and streamlined process for connecting inventors with manufacturers for the purpose of licensing inventions for royalties. For help with your invention, request info at: 

 

http://www.inventionhome.com/info/index.asp?referred=wordpress

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